Why site speed matters

Why site speed matters

2023-04-21
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Why speed matters

In this blog we're going to talk about why the speed of your e-commerce website matters so much. Google research shows that a slow-loading e-commerce website will lose at least 32% of visitors. This is quite a startling figure, yet slow page speed continues to be a widespread issue among e-commerce websites.

Research also shows that 14% of your audience will start shopping at another site if your page loads are slow, and 23% will simply stop the shopping experience or walk away from the computer altogether.



Slow loading loses money

10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose big money in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition. That's crazy, right? But it's fact!

When it comes to technology, the public have no patience - and their impatience is growing thanks to the increased use of handheld devices and super fast internet.



Talking of handheld devices

Modern consumers don't just shop online using a pc, they shop on mobile phones, tablets, on Alexa and even via watches. Therefore, websites built before the explosion of handheld technology need to think about updating - fast.

Today's e-commerce websites need to be lightning fast to perform well on all devices, whether that is through website optimisation or even a custom-built app.

84% of people experienced difficulty completing a mobile e-commerce transaction - and a whopping 40% of them are likely to switch to a competitor site immediately afterwards.

Mobile transactions are set to explode, with predictions showing that by 2021, 53% of all online purchases will be conducted on mobile devices. Don't miss out, make sure your site is fast and optimised for handheld devices - just like all our websites we build.

Author: James Osguthorpe

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