In this blog we're going to talk about why the speed of your website matters so much. Google research shows that a slow loading website will lose at least 32% of visitors. This is quite a startling figure, yet slow page speed continues to be a widespread issue among websites.
Research also shows that 14% of your audience will start looking at another site if your page loads are slow, and 23% will simply stop the shopping experience or walk away from the computer altogether.
10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra 0.5 seconds in search page generation time dropped traffic by 20%. A broker could lose big money in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition. That's crazy, right?
When it comes to technology, the public have no patience - and their impatience is growing thanks to the increased use of handheld devices and super fast internet.
Modern consumers don't just shop online using a pc, they shop on mobile phones, tablets, on Alexa and even via watches. Therefore, websites built before the explosion of handheld technology need to think about updating - fast.
Today's e-commerce websites need to be lightning fast to perform well on all devices, whether that is through website optimisation or even a custom-built app.
84% of people experienced difficulty completing a mobile e-commerce transaction - and a whopping 40% of them are likely to switch to a competitor site immediately afterwards.
Mobile transactions are already exploding into action with 53% of all online purchases been conducted on mobile devices. Don't miss out, make sure your site is fast and optimised for handheld devices - just like all the websites we build.
As always, I've enjoyed sharing my thoughts with you all. Until next time.
21 April 2023
